Marketing Head, Luxury Brand / Real Estate / Lifestyle (Bangalore, India)

A premium lifestyle-led organisation is seeking a strategic and commercially driven Head of Marketing to lead brand strategy, project marketing launches, and integrated marketing execution. This leadership role will oversee end-to-end marketing strategy, PR and media engagement, digital marketing, and team development, while partnering closely with commercial and project teams.

Key Responsibilities

• Define and execute overall marketing strategy, brand positioning, and go-to-market plans.
• Lead end-to-end marketing for project launches, ensuring alignment with commercial and sales goals.
• Oversee development and execution of integrated campaigns across digital, PR, media, and events.
• Drive brand consistency and premium customer experience across all channels and touchpoints.
• Manage marketing budgets, track ROI, and optimise cost efficiency across campaigns.
• Partner closely with sales and leadership teams to support revenue and growth objectives.
• Lead PR strategy, media relationships, and brand visibility initiatives.
• Oversee digital marketing, content strategy, social media, and website performance.
• Establish marketing performance metrics, reporting frameworks, and brand health tracking.
• Build, mentor, and lead a high-performing marketing team with clear KPIs and development plans.
• Coordinate with internal stakeholders and external agencies to ensure high-quality campaign delivery.
• Drive continuous improvement through market insights, competitor benchmarking, and innovation initiatives.